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— Strategic PR Consultant

PRPractice:
PR with impact

I teach specialists how to build clear and effective PR.

I also help companies and experts speak to their audience through media — honestly, efficiently, and systematically.

I’m Vera Trakhimovich

I’ve been in PR for over 15 years. I worked as a PR lead in a major publishing house, helped more than 50 experts and companies get over 10,000 media publications globally, and launched two results-driven, zero-budget PR courses taken by more than 2,000 PR professionals.

I turn expertise into trust I don’t buy articles — I negotiate Strategy before content No budget, just relevance
I turn expertise into trust I don’t buy articles — I negotiate Strategy before content No budget, just relevance
I turn expertise into trust I don’t buy articles — I negotiate Strategy before content No budget, just relevance
I turn expertise into trust I don’t buy articles — I negotiate Strategy before content No budget, just relevance
Long-term media partnerships Systems, not chaos Real publications, real impact
Long-term media partnerships Systems, not chaos Real publications, real impact
Long-term media partnerships Systems, not chaos Real publications, real impact
Long-term media partnerships Systems, not chaos Real publications, real impact

Agency Services

PR Discovery Session

Not sure where to begin with PR or why it’s not yielding results? Let’s dive in and find the solution together.

How it works:

- Free 30-minute call: we get to know each other, explore your challenge, and see if I can help

- If I can — you fill out a short form, I do the analysis and prep recommendations

- A few days later — we meet for a 2-hour deep dive: strategy, answers, action plan

$1000
Book a Consultation
No fluff—just actionable steps.
Media Publication Support

Media coverage isn’t the goal — it’s a tool. It’s not about “getting seen,” but building communication that works.

What we do:

- Select the media and channels that actually suit your niche and goals

- Shape key messages that will show up in every piece and highlight your expertise

- Write articles, negotiate publication—no budget, just targeted awareness.

- Work in a system: weekly syncs, clear goals, using a SCRUM approach

 Pricing is individual
Get a PR Consultation
PR Strategy Development

A strong PR strategy provides focus, outlining clear steps on what, where, and to whom, for easy execution.

What we do:

- Project and goal analysis

- Target audience and channel breakdown

- SWOT analysis

- Messaging core: we shape how to talk about you in a way that resonates

- Step-by-step PR plan: topics, news hooks, media, roles, timing

$1000
Get a Strategy Consultation
One-on-one work.
PR Discovery Session

Not sure where to begin with PR or why it’s not yielding results? Let’s dive in and find the solution together.

How it works:

- Free 30-minute call: we get to know each other, explore your challenge, and see if I can help

- If I can — you fill out a short form, I do the analysis and prep recommendations

- A few days later — we meet for a 2-hour deep dive: strategy, answers, action plan

$1000
Book a Consultation
No fluff—just actionable steps.

Courses

PRTalk Workbook

Pitch smarter. Network stronger.

Get published — with zero budget.

Includes:

- Media pitching techniques

- Relationship-building tips

- Ready-to-use templates

- Communication hacks for securing coverage

Price will be coming soon
Available soon
PRTalk Workbook

Pitch smarter. Network stronger.

Get published — with zero budget.

Includes:

- Media pitching techniques

- Relationship-building tips

- Ready-to-use templates

- Communication hacks for securing coverage

Price will be coming soon
Available soon
PRTalk Workbook

Pitch smarter. Network stronger.

Get published — with zero budget.

Includes:

- Media pitching techniques

- Relationship-building tips

- Ready-to-use templates

- Communication hacks for securing coverage

Price will be coming soon
Available soon
Spreadsheet System for Automated PR Reporting

Forget screenshots and messy reporting.
This spreadsheet system helps you create clear PR summaries in just minutes — weekly, monthly, or by project.

Includes easy setup instructions.

Includes:
Price will be coming soon
Available soon
Spreadsheet System for Automated PR Reporting

Forget screenshots and messy reporting.
This spreadsheet system helps you create clear PR summaries in just minutes — weekly, monthly, or by project.

Includes easy setup instructions.

Includes:
Price will be coming soon
Available soon
Spreadsheet System for Automated PR Reporting

Forget screenshots and messy reporting.
This spreadsheet system helps you create clear PR summaries in just minutes — weekly, monthly, or by project.

Includes easy setup instructions.

Includes:
Price will be coming soon
Available soon
PRTalk Workbook

Pitch smarter. Network stronger.

Get published — with zero budget.

Includes:

- Media pitching techniques

- Relationship-building tips

- Ready-to-use templates

- Communication hacks for securing coverage

Price will be coming soon
Available soon
PRPractice Workbook

Everything you need to build systematic,

zero-budget PR.

Includes:

- 63 tools

- 27 templates

- Checklists, and examples

- Work in a system: weekly syncs, clear goals, using a SCRUM approach

Price will be coming soon
Available soon
PRTalk Workbook

Pitch smarter. Network stronger.

Get published — with zero budget.

Includes:

- Media pitching techniques

- Relationship-building tips

- Ready-to-use templates

- Communication hacks for securing coverage

Price will be coming soon
Available soon
Spreadsheet System for Automated PR Reporting

Forget screenshots and messy reporting.
This spreadsheet system helps you create clear PR summaries in just minutes — weekly, monthly, or by project.

Includes easy setup instructions.

Includes:
Price will be coming soon
Available soon

From Instagram

Practice, insights, and a bit of aesthetics from everyday work.

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Practice, insights, and a bit of aesthetics from everyday work.

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