
PRPractice:
PR with impact

I teach specialists how to build clear and effective PR.
I also help companies and experts speak to their audience through media — honestly, efficiently, and systematically.

I’m Vera Trakhimovich
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I’ve been in PR for over 15 years. I worked as a PR lead in a major publishing house, helped more than 50 experts and companies get over 10,000 media publications globally, and launched two results-driven, zero-budget PR courses taken by more than 2,000 PR professionals.
I work without the rush — but with results. I know how to turn your expertise into trust and visibility.
We publish in top media without a budget. I don’t buy articles — I negotiate. Because I know how to find a win-win.
Strategy comes first, then content. Every action is part of a system. We analyze your target audience together — and only then share your expertise in relevant media.
I know how to build long-term partnerships. I talk to journalists daily and know how to be timely and convincing.
I help shape your message in a way that’s clear, strong, and free of clichés.
I teach how to build a PR system using spreadsheets, AI prompts, templates, and workbooks — optimizing up to 30% of your time.
Only practice and working tools — no two-hour lectures over tea. From day one, you’re pitching editors, securing publications, getting feedback, and growing.
Not just the “what” — but the “how”: how to find the right media, warm up contacts, deal with silence or rejection — step by step, no fluff.
Guides, prompts, checklists — take and apply. Templates for plans, reports, effectiveness matrices, Google scripts — adapt and launch, saving your time.
Courses
Pitch smarter. Network stronger.
Get published — with zero budget.
- Media pitching techniques
- Relationship-building tips
- Ready-to-use templates
- Communication hacks for securing coverage
Pitch smarter. Network stronger.
Get published — with zero budget.
- Media pitching techniques
- Relationship-building tips
- Ready-to-use templates
- Communication hacks for securing coverage
Pitch smarter. Network stronger.
Get published — with zero budget.
- Media pitching techniques
- Relationship-building tips
- Ready-to-use templates
- Communication hacks for securing coverage
Forget screenshots and messy reporting. This spreadsheet system helps you create clear PR summaries in just minutes — weekly, monthly, or by project.
Includes easy setup instructions.
Forget screenshots and messy reporting. This spreadsheet system helps you create clear PR summaries in just minutes — weekly, monthly, or by project.
Includes easy setup instructions.
Forget screenshots and messy reporting. This spreadsheet system helps you create clear PR summaries in just minutes — weekly, monthly, or by project.
Includes easy setup instructions.
Pitch smarter. Network stronger.
Get published — with zero budget.
- Media pitching techniques
- Relationship-building tips
- Ready-to-use templates
- Communication hacks for securing coverage
Everything you need to build systematic,
zero-budget PR.
- 63 tools
- 27 templates
- Checklists, and examples
- Work in a system: weekly syncs, clear goals, using a SCRUM approach
Pitch smarter. Network stronger.
Get published — with zero budget.
- Media pitching techniques
- Relationship-building tips
- Ready-to-use templates
- Communication hacks for securing coverage
Forget screenshots and messy reporting. This spreadsheet system helps you create clear PR summaries in just minutes — weekly, monthly, or by project.
Includes easy setup instructions.
From Instagram
Practice, insights, and a bit of aesthetics from everyday work.
Practice, insights, and a bit of aesthetics from everyday work.
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