
PRPractice:
PR with impact

I teach specialists how to build clear and effective PR.
I help top managers and experts build a systematic, honest, and effective dialogue with their audience through media.

I’m Vera Trakhimovich
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I’ve been in PR for over 19 years. I worked as a PR lead in a major publishing house, helped more than 50 experts and companies get over 10,000 media publications globally, and launched two results-driven, zero-budget PR courses taken by more than 3,000 PR professionals.
I work without rush — but always with results. I turn your expertise into trust, visibility, and real influence.
I secure publications in top-tier media without paid placements. I don’t buy articles, just negotiate. Because I know how to create win-win stories editors actually want.
Strategy always comes first. Every action is part of a system, not chaos.We start with your audience and only then bring your expertise to the right platforms.
I build long-term media relationships, not one-off mentions. I speak with journalists daily and know how to be timely, relevant, and impossible to ignore.
I help you shape a message that is clear, strong, and free of clichés so people don’t just read you, but remember you.
I teach how to build a PR system using spreadsheets, AI prompts, templates, and workbooks optimizing up to 30% of your time.
No theory overload. Only tools you actually use.From day one, you pitch editors, get published, receive feedback and grow through real practice.
Not just the “what”, but the “how”:how to find the right media, warm up contacts, follow up without fear, and handle rejection step by step.
You get ready-to-use guides, prompts, and checklists plus templates for strategy, reports, and analytics.Take it, adapt it, and launch immediately.
PR Tools & Resources
Pitch smarter. Network stronger.
Get published — with zero budget.
- Media pitching techniques
- Relationship-building tips
- Ready-to-use templates
- Communication hacks for securing coverage
Pitch smarter. Network stronger.
Get published — with zero budget.
- Media pitching techniques
- Relationship-building tips
- Ready-to-use templates
- Communication hacks for securing coverage
Pitch smarter. Network stronger.
Get published — with zero budget.
- Media pitching techniques
- Relationship-building tips
- Ready-to-use templates
- Communication hacks for securing coverage
Forget screenshots and messy reporting. This spreadsheet system helps you create clear PR summaries in just minutes — weekly, monthly, or by project.
Includes easy setup instructions.
Forget screenshots and messy reporting. This spreadsheet system helps you create clear PR summaries in just minutes — weekly, monthly, or by project.
Includes easy setup instructions.
Forget screenshots and messy reporting. This spreadsheet system helps you create clear PR summaries in just minutes — weekly, monthly, or by project.
Includes easy setup instructions.
Pitch smarter. Network stronger.
Get published — with zero budget.
- Media pitching techniques
- Relationship-building tips
- Ready-to-use templates
- Communication hacks for securing coverage
Everything you need to build systematic,
zero-budget PR.
- 63 tools
- 27 templates
- Checklists, and examples
- Work in a system: weekly syncs, clear goals, using a SCRUM approach
Pitch smarter. Network stronger.
Get published — with zero budget.
- Media pitching techniques
- Relationship-building tips
- Ready-to-use templates
- Communication hacks for securing coverage
Forget screenshots and messy reporting. This spreadsheet system helps you create clear PR summaries in just minutes — weekly, monthly, or by project.
Includes easy setup instructions.
From Instagram
Practice, insights, and a bit of aesthetics from everyday work.

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