How Experts Should Work with the Media Copy

Why People Want Media Exposure

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Stay informed with practical insights, expert advice, and reMedia coverage is often perceived as the holy grail of visibility — but it’s important to understand why

people chase it in the first place.

✔ Authority boost


Being featured in the media instantly elevates your perceived credibility and positions you as a trusted voice in your niche.

✔ External validation


Press coverage acts as third-party proof. It’s not just you saying you’re great — it’s someone else saying it for you.

✔ Better conversion on offers


Media mentions can dramatically increase trust, which leads to higher conversions on your services, products, or programs.

👉 But... Media isn’t always the best move early on. Without the right foundation, visibility can backfire.al-world strategies to take your PR game to the

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When It Makes Sense

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You’re likely ready for press if:

• You have a unique story or angle


Something that sets you apart and makes your story worth telling.

• You’ve validated your offer


Your product or service already has traction and real demand.

• You’re ready to handle traffic and attention


You have systems in place to capitalize on the exposure — whether it's a strong funnel, team, or scalable offer.

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When It Doesn’t

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You might want to wait on media if:

• You’re still pivoting


If your niche, offer, or message isn’t locked in, the spotlight can confuse more than convert.

• No clear positioning

‍Without a defined voice and message, press can dilute your brand.

• Not ready to scale audience


If you don’t have the infrastructure to support a sudden influx of visibility, it might do more harm than good.

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Media coverage is a multiplier — not a magic wand.

‍If you’re not clear on your offer and audience, press can amplify the wrong message.